PONERSE LA CAMISETA //Ponerse la Camiseta *Translated from Spanish for this issue. In Argentina we have an expression, “ponerse la camiseta” (“wearing the jersey”) “Ponerse La MARÍA EZQUERRA ELINA MÉNDEZ MARÍA EUGENIA Camiseta” refers to Chief Executive Officer, Chief Operating Officer, REY MÉNDEZ the pride of belonging Havas Argentina HOY by Havas Argentina Chief People Officer, to and cheering for Havas Argentina For me, “wearing the jersey” In such a fast-paced world, a team.Sports club means doing nothing I often wonder how one can For us, “wearing the jersey” jerseys have long halfway. When we take on find balance and the space is pursuing purpose in been symbols that a project, we are wearing to settle down and grow. everything we do. It is getting celebrate teams’ Havas’ and the client’s out of “automatic mode” achievements, jerseys, always striving for When choosing where and finding meaning in our victories, and the best results through to work, the first thing I initiatives and proposals. strategic thinking, deep evaluate is an organization’s Working to leave a footprint underlying knowledge of people, reputation and professional and make an impact philosophies. Fans collaborative work and, last excellence, as well as the through our actions. It is from around the world but not least, having fun in first impressions I gather understanding that we are eagerly take part the process. We know how from the team. not alone, that we have the in this celebration, to have a good time, which strength of other “players” wearing their teams’ makes it easier to get on However, what truly that pursue the same jerseys with immense board, but we also know how drives my decision to objective and that stand to support and take care of stay are values that go far by us when we are low on pride and authenticity. each other when things don’t deeper. When I am most energy or can’t find a way to work out as we would like. overwhelmed, I look at my reach the goal. In the sports world calendar, connect to all the “Wearing the jersey” invites as well as in creative The desire to “wear the scheduled meetings, and us to aim for more, to agencies, it is jersey” is contagious from realize that my days are filled surpass ourselves, and not person to person. If someone with meetings that I enjoy. be satisfied when the result interesting to ask is less committed, it’s is simply “good enough” if ourselves what drives noticed, and we help them It’s not the day-to-day we can still find room for us to be part of a improve. Life is better, challenges, it is the feeling improvement. team or a group. What easier, and more fun with that when solutions seem kinds of values inspire the jersey on. to be the most complicated “Wearing the jersey” means us, how do we keep there is always a team ready finding meaning beyond When we “wear the jersey,” to address them together. the individual. It is feeling people motivated, and we are all equally important. It is the curiosity of the like we’re part of something how do we plan to stay Just like on a soccer team, most audacious people bigger that uplifts us and relevant and attract each person knows his or her that fearlessly takes us to helps us find additional new members? role and executes it, looking unexplored territories every energy that we didn’t even out for each other and day. It is the excitement of know we had. That’s what To gain a deeper trusting that everyone will do witnessing the birth of ideas, being part of the Havas team the job. Each role plays a key and the whole team doing feels like. understanding of this part in achieving the result. their best to carry them concept, we asked The time spent working forward, no matter how far the leadership of together makes us better: we it may be from individual Havas Argentina what make mistakes together, we fields of expertise. It is the “ponerse la camiseta” celebrate together, we start joy of sharing success means to them. over when necessary. We with a group of talented also fight, because the jersey, people who celebrate small especially in this blessed achievements. It is about country, represents a passion dreaming of being winners, and an energy that is hard our best selves, and doing to contain. It’s amazing the best I can to build to see that outpouring of that reality. enthusiasm when ideas come to life! It is wearing our jersey with pride and a feeling of belonging.