PROSUMER REPORT //Mental Health The Silent Pandemic and the Impossible Quest for Happiness In this century, mental health issues have reached pandemic levels, with 1 in 2 people worldwide expected to develop a mental health disorder in their lifetime, according to research from Harvard Medical School and the University of Queensland. For this issue of Prosumer Report, Havas turned its attention to what many are calling the “silent pandemic,” surveying nearly 13,000 adults in 30 markets to learn more about society’s views on and experience of mental health issues and whether and how brands can contribute to solutions. OD A P S EN C TX P UI D SR E IE T D SY C S II O D N A L I D E A T I O N