Data and analytics tools and technologies continue to evolve at an unprecedented pace and their analytical capabilities are invaluable to the water sector. One of the latest efforts in this regard is the recent alliance between Aqualia and Vodafone to digitise the water sector in Spain. The two companies have signed a five-year agreement that will enable the digitisation of one million water meters in Spain. Another success story is the pilot project that Aqualia has carried out together with SDG Group, a consulting company specialising in Data, Analytics and Artificial Intelligence, based on advanced analytics to prevent water leaks. The towns of Talavera de la Reina (Toledo) and Dénia (Alicante) were the first pilot municipalities to adopt this initiative, thanks to which they are managing to improve water efficiency by between 5% and 8%. Implementation of early leakage detection projects has reduced water losses and system damage Investment in digital transformation was 17 million euros in 2023 Along with digitalisation, it is also necessary to promote the use of alternative resources, such as the use of reclaimed water and desalination, which can become strategic, especially in areas of water stress. In this sense, Aqualia is developing lines of research aimed at the reuse and exploitation of reclaimed water for the recovery of ecosystems or the transformation of effluents into water suitable for irrigation, among others. Water can have a positive cascading effect. Working across borders and sectors on water will accelerate progress on all the Sustainable Development Goals (SDGs). For Aqualia, the first company in the sector to be certified by AENOR in the achievement of the SDGs, water is fundamental for development. Companies such as Aqualia are integrating the SDGs into the heart of their business strategy to promote the global change promoted by the United Nations and thus generate solutions, measures and concrete actions. Use of alternative resources Putting the SDGs at the heart of business strategy 56 I INNOVATION