Key points of the Crédit Mutuel Group _ Participativedemocracy as a business model 7.9 2,100 MILLION GENERAL MEMBERS MEETINGS take part in shaping at local banks the group’s future in 2018 Commitment means 22,450 ringing out our values ELECTED 36% each day REPRESENTATIVESrun the local banks on the group’s boardsWOMEN _ and look after their of directors day-to-day development MOVING FORWARD TOGETHER:A bank owned THE KEY TO SUCCESS by its members Building its business model around people is what makes the and customers: Crédit Mutuel group different and modern. A well-thought out and wservice and proximity, and perfectly suited to a changing worldinning approach, based on solidarity and caring,that changesTHE CREDIT MUTUEL BRAND: that, for this very reason, calls for solid markers. everything! THE STRENGTH OF A UNIQUE IDENTITY Three questions for Claude Posternack , creator of the Posternak-Ifop survey and chairman of the La Matrice polling agency. Cooperation,part of our DNA How do you explain Crédit Mutuel’s ranking as leader in your survey? As a cooperative mutual group, Crédit Mutuel is owned by C.P.: When I created the Posternak-Ifop survey 20 years ago, the image of the banking sector had two sides: that of its members and customers, and that changes everything. mutual, cooperative banks and that of capitalist banks. There was a 10-point difference in their reputation scores. Entrepreneurs in their daily lives, the men and women of Crédit There are now three sides: Crédit Mutuel, then the other mutual cooperative banks 10 points behind followed by the Mutuel cooperate and contribute each day to the economic development of their regions and to building a better world. By capitalist banks, yet another 10 points behind. staying close to people and their daily concerns and by being What do you see as the elements that make the Crédit Mutuel brand really stand out? attentive to human capital, with a governance system based on transparency and solidarity, the group can provide top-quality C.P.: The various banking crises (subprime, sovereign debt) caused vibrations in the cooperative model. Crédit Mutuel service and lasting economic support to all, whether members, managed to turn this into an opportunity. By reaffirming its cooperative model through the slogan ‘A bank owned directors or customers. by its customers: that changes everything’, it set itself apart. The promise «that changes everything» was all the more credible in that year after year, thanks to the tremendous work accomplished by its elected directors and employees, Crédit Mutuel won the Customer Relationship Awards. Crédit Mutuel ‘shook the dust off’ the concept of Amutual modelto ensure every voice mutual institutions by giving it an extraordinarily modern touch, both in its basis and its form. is heard Is its cooperative and mutual status a strong advantage for maintaining its ‘popularity score’ in France? As a cooperative and mutual bank, Crédit Mutuel invites every C.P.: It is the steadfast affirmation of its values and the pride with which it manifests them in its communication member to attend the general meeting of his or her local bank, which, over the past 10 years, has touched a chord within the general public. This is proved by its top-ranking where they all have equal voting rights on the principle of ‘one position in terms of image at various levels: Crédit Mutuel is the favorite banking brand for both men and women, person, one vote’. Everybody can therefore take part in making both the under 35 and over 35 age brackets, and both non-Parisians and Parisians. decisions, elect representatives and themselves apply for election as a member of the board of directors of their local bank. 16 17