Roca Around the World The new challenge for jumpthegap®: solutions to the call to action of the 2030 Agenda Starting with the 2021 edition, the international design competition adjusts its objectives and challenges participants to develop creative designs that respond to the demands of the 2030 Agenda Throughout its eight regular editions, nearly 25,000Innovative and technologically tion of internationally renowned professionals from jumpthegap participants from 150 countries have® feasible ideas the world of architecture, design and sustainable presented avantgarde and innovative solutions, in development: the architect Shigeru Ban (president response to the challenges expected to define the The 2021 edition of jumpthegap focuses more in® of the jury); the designersAndrea Trimarchi and evolution of the bathroom space in the future. Fordepth on the idea addressed in the special edition andSimone Farresin, founders of the studio FormaFan this reason, every two years without interruption adapts its rules and regulations to seek solutions thattasma; the designerPaul Priestman, president of since the first edition in 2004, the awards have beenprovide real answers to the new future challenges. PriestmanGoode;Deborah Seward,director of the presented to projects with outstanding creativity butWhat would these challenges be? The vision of theUnited Nations Regional Center in Belgium; Somi still unfeasible with today’s technology. Two examfuture of jumpthegap incorporates the crosscutting® Kim, director of Healthcare Solutions at Johnson & ples: the first winner was “Liquified” (2004), a solidchallenges posed by the United Nations 2030 AgendaJohnson (J&J) Design;Isabel Roig, general director material for hotel bathrooms that melts and can befor Sustainable Development, such as health care andof Barcelona Design Centre;Mariana Amatullo, molded with body heat in the last edition, the winnerhygiene, the planet’s preservation, respect for diverPresident of the Cumulus Association and Associate in the professional category was “Morpho” (2019), asity or equal access to technological advances. ForProfessor of Strategic Design and Management at modular floor made of elastic strips whose main this reason, the competition challenges the new genParsons School of Design and Marc Viardot, Cor function was to improve water consumption and proerations of designers and architects to come up withporate Marketing and Design Director at Roca Group. vide users with an emotional response. real and innovative solutions for the bathroom space In 2020, the urgent needs arising from the pandemicwith a truly social, inclusive and sustainable approach.More than a design led to the launch of a special edition aimed at comTo this end, this edition proposes new parti cipation competition piling innovative ideas focused on sanitation, hygienecategories and new deadlines for projects (see chart). jumpthegap and wellbeing. These solutions were closer to realityThe final goal for all participants is to design a productThe commitment of ®to this new future and had to be feasible in the short term. Despite or service that solves any of the challenges includedwill not end with this 2021 edition and the an shortening the deadlines, this edition was, once in the 2030 Agenda, provides added value to innovanouncement of the winning projects. The project again, a success both in terms of participation, withtion and is technologically feasible. will continue in 2022 with different round tables and nearly 300 projects by more than 1,500 participants meetings to discuss the challenges our planet and from 94 countries, and of the quality level of the proOne aspect of the new jumpthegap that does not®society are facing. posals submitted. change is the prestige and recognition of the mem bers of the jury. As usual, the jury is made of a selec 4