Critical illness cover was a major innovation in the early 1980s, designed in response to the severity of conditions at the time. Since then significant developments have been made in screening, diagnostics and treatment which have resulted in three key trends in modern illnesses: 1. Increased survival and lower lifestyle impact 2. Increased susceptibility to recurrences and secondary illnesses 3. Greater exposure to illnesses in later life Vitality’s Serious Illness Cover has been developed to reflect the modern nature of illnesses. Comprehensive coverage and severity-based payouts Continuous coverage and multiple claims Features of Serious Illness Cover 01 02 01 Comprehensive coverage and severity-based payouts 02 Continuous coverage and multiple claims