Our core purpose is to make people healthier and to enhance and protect their lives. To enact our core purpose, we created the Vitality Programme. It’s based on the simple insight that when we help make our members healthier, it’s good for them, good for us as an insurer and good for society. Members benefit from better health, as well as significant value through incentives from the Vitality Programme. Even in the midst of COVID-19, members enjoyed £14m of additional value in 2020, following the introduction of Vitality at Home – a new benefit designed to help members stay healthy during the pandemic. The Vitality Programme. Understand your health 750,000 discounted activity trackers awarded Get healthier Get rewarded 50,000,000 days of physical activity recorded 10,000,000 cardio workouts tracked 790,000 Mindfulness sessions logged 2,000,000 Rakuten TV codes awarded 500,000 discounted healthy food orders 350,000 handcrafted beverages awarded 420,000 health assessments taken The Vitality Programme is a scientifically-validated health promotion programme. It guides members on a journey of engagement and health improvement in three simple steps: See how much our members saved over 2020 by Vitality Status See how much our members saved over 2020 by Vitality Status Expected annual saving by Vitality status £111 p.a £721 p.a Source: Vitality Analysis, 2021