LITLLE CREATIVE FACTORY Delphine Papiernik, comes to quality, softness and natural materials. It founder of Emile et Ida makes our collection more interesting when compared to other brands. Our production is the same too. I’m HOW DID IT COME ABOUT? particularly sensitive to the “made in Europe” and ethical approach of our partners, whether in equity It was more of a natural process, we decided to follow at work or the environmental aspect. our customers and representatives’ requests. We’ve waited to be big enough before jumping head first WHAT’S YOUR CREATIVE PROCESS? into this new project, it’s one more collection we need to work on. When it comes to cuts and shapes, we took different directions. What changes a lot is the notion of THE PERKS? femininity, like a cleavage you won’t find in our children’s collection. Creation works like a lift. Some We’ve kept the same process to build the women’s products move up and others move down. Our children’s collection. We have the same requirements when it collection inspires that of women’s and vice versa. 19