PHENOMENON Supersize Me When children’s fashion first came about, fashion collections imagined for children were often replicas of adult ones. Children were associated to “mini-me” and had to wear the same polo shirts, t-shirts and dresses than their parents until some designer brands decided to offer more. Morphology, specific needs like running or jumping around as well as that of wearing soft garments, children have needs that have to be taken into account in order to create garments they feel comfortable in. Some brands have been very creative and started designing unique collections made especially for children which is one of the reasons why Smallable was launched back in 2008, keeping in mind the idea of offering more than pale pink garments for girls and blue ones for boys, to think outside the box and offer a complete selection for babies and children. « Today’s brands want to lessen the boundaries between children, teenagers and adults and create a more global offer » 10 years later, we’ve entered a new era. Today’s brands want to lessen the boundaries between children, teenagers and adults and create a more global offer. As our founder, Cécile Roederer, would say “children’s design is now part of something bigger and it’s a very good thing.”. Brands such as Louis Louise and Emile et Ida now offer fashion lines dedicated to adults. Regarding home décor, the same applies: “I can see that children’s design isn’t that different from adult’s design trends anymore. We see darker colours, strong and contrasting prints even if there’s more poetry in children’s home décor as you can see with the wallpaper from Maison Baluchon or the bed linen from Camomile London and Garbo and Friends.” adds Cécile. The other emerging trend is fashion brands launching their first home décor line such as Bonton. This renowned French brand recently launched its first home décor collection for children. Smallable met with these brands who decided to broaden their horizon and launched a collection dedicated to adults. 18