Digital Marketing In just two weeks in Madrid, get hands- on experience with the key tools and strategies of digital marketing. Learn how brands use social media, content, and data to connect with audiences in a fast-changing digital world. For whom This program is right for you if you’re curious about the world of digital marketing and want to explore its core strategies, tools, and career possibilities in an international setting. Main takeaways For whom Main takeaways For whom Main takeaways Social Media Strategy: plan campaigns, choose platforms, and engage audiences effectively. Content & Storytelling: create compelling content and tell stories that build brand identity. Performance & Analytics: track results, analyze data, and optimize campaigns for impact. Digital Brand Positioning: earn how brands stand out online with clear, audience-driven messaging.