12 KEY INGREDIENTS Innovations in technology are gi- ving manufacturers and brand owners more solutions to provide convenient joint health options, beyond the more traditional deli- very formats. For example, Lon- za’s next-generation Capsugel® Vcaps Plus vegetarian capsules® enable the formulation of a small dose of the UC-II® ingredient, helping to maintain optimal bone and joint health in one conve- nient daily tiny size 3 capsule. deliverymatters stayingahead oFcompetition For the optimal, targeted delivery of healthy aging ingredients, se- lecting the right dosage form is As the healthy aging industry be- critical and the right choice can comes ever-more competitive, also help to meet consumers’ evol- brands are finding increasingly ving preferences. For instance, innovative ways to stand out from the Lonza / NMI survey found that the crowd. As a result,there is an 76% of people in the UK state that increased demand for science- they look for products which are backed ingredients in categories easy to digest, while 75% pre- such as joint health, which enable fer supplements that are easy to supplement manufacturers to suc- swallow.9 Capsules are a prefer- cessfully create market-leading red dosage form amongst many products in this fast-moving space. supplement manufacturers, as they enable the safe and secure References containment of a wide range of ingredients, including powders, For more information liquids and semi-solids, and are Click here... easier for consumers to swallow.