NutraConnect MARKET cmoWorldWidess ’ BreakdoWn 1% 1% Europe 17% North America 47% Asia - Pacific 34% South America Middle East Based on nearly 500 companies listed from trade fairs and other events. Foodsupplements And when the same pack is valuechain placed in the retail shelf-space after having been acquired from a wholesale distributor,its price Which are the various parts increases by approximately 200%. that make up the food sup- As a result,for a product sold to plements value chain? the general public at a price of €15, When a capsule or tablet pack the subcontractor received €2. exits the production line of a subcontractor, the brand/pharma- ceutical company/client increases DATA its price by approximately 45 to €13 billion 75% (depending on the ordered Estimated value in the segment quantities,brand’s popularity, of custom-manufactured food supplements contract manufacturer’s strategy). Source: Actif’s Magazine