A COMPLETE BATHROOM It's a new dialogue. And despite involving semantically opposite universes, it is based on agreeing on a word. PROJECT INSPIRED BY A concept. This is the key that opens all design doors, as well as those for fashion and architecture. Excitement. THE ICONIC DESIGN OF This is the pass-key that brought together the iconic culture of Kartell’s design and the innovation and quality from Laufen. KARTELL TOGETHER An integrated research project that redefines the principles, WITH THE QUALITY OF shapes, and uses of what is an ever more important space in life today: the bathroom. Their collaboration is also a compenetration. Because in the LAUFEN. world that is taking shape "we" is more important than "I". And it does not stop at pronouns. Rather, it means having a strategy that valorises the skills to deal with the complexity of demand that is ever m ore div ersified, layered, and often anaesthetised by too much uniformity in terms of what is on offer - because it is dulled b y excessive beauty or functionality that either way, overlooks how important continuing to be excited really is. Every day. That was behind the choice to entrust a project this important to the two best bathroom designers, the multi award- winning Ludovica+Roberto Palomba, to come up with something Photo Antonio Campanella, courtesy of Frame magazine. Ludovica+Roberto Palomba 4