INTERVIEW Émilie Zannier CEO and art director of Tartine et Chocolat Tartine et Chocolat has been a huge part perfumes as we are for our clothing. of little ones’ lives for nearly 40 years. The brand, created in 1977 by Catherine WHAT ARE THE MOST ICONIC TARTINE Painvin, is a must-have for everything baby- ET CHOCOLAT PIECES? related. We meet Émilie Zannier, the head and Émilie:The Ptisenbon fragrance, Léon the lion, art director of Tartine et Chocolat. the color baby blue are iconic… Everything to do with babies – the sleepsuit, the Garda pajamas – HOW WAS TARTINE ET CHOCOLAT BORN? is quintessential.People come to us for quality, refinement and attention to detail. We have found Émilie:Catherine Painvin, the founder, was our trademark: elegance à la française. inspired by the Kennedy children at their father’s funeral. Looking at them in their little formal coats, IF TARTINE ET CHOCOLAT WAS A FAIRYTALE, she realized that, at that time in France, there was WHICH ONE WOULD IT BE? no chic, refinedbrand dedicated to children. She had a vision of the brand as a whole, not just a line Émilie: I think we would be Peau d’Âne, a French of children’s clothes. It was a unique idea at the fairytalemeaning “Donkeyskin”. It’s a lovely, time. Today, we are as known for our soft toys and magical story. 132