THE END OF WORLD WAR I I A NEW GENERATION After the war had ended in 1945, Marcel and Pierre’s sons, André and Paul,took over the helm of Lubin from their respective fathers.Gin Fizz was created by celebrated perfumer Henri Giboulet in 1955, in tribute to Grace Kelly, the most beautiful and elegant woman of the 20th century. It was a tremendous success.Lubin was once again making its very chic mark on Parisian perfumery, despite new competition from designers launching their perfumes in the world’s capitals. 1955