CHANGE THE WORLD The Happy Sads Spanish brand Bobo Choses doesn’t need to be introduced. Adriana Esperalba, founder and creative director, aims to create an ethical brand in every story she tells. THERE IS A LOT GOING ON WITH BOBO CHOSES, WHAT’S THE STORY BEHIND THE HAPPYSADS? WIMAMP, THE HAPPYSADS... WHAT IS THE PHILOSOPHY BEHIND ALL YOUR ACTIVITIES AND DO Every collection has its story. For this one, we wanted to YOU HAVE AN «ULTIMATE» GOAL? make a song, since we thought it would help to explain the concept clearly. After the first single, we got excited Yes, true, a lot it is going on. As long as we are enjoyingand formed a real band with children who already play ourselves, we always feel motivated to think up new instruments. Currently, they are rehearsing to record a projects. This is the ultimate goal: to have fun and sharefew more songs in a studio. it with the public. If we somehow manage to inspire The idea is to at least put on a concert. We hope it parents and children, we feel satisfied. happens! 53