Jean-Noël Kapferer is a globally renowned expert with over two decades of experience in the field of brand identity and management. His profound expertise has earned him international acclaim. As an Honorary publisher for the Luxury Research Journal, he has been at the forefront of scholarly discussions in the luxury industry. His influence extends beyond research, as he is a highly respected educator, sharing his insights on luxury at prestigious institutions worldwide, including HEC, Tsinghua University Beijing, Luxury Business Institute China, Seoul, and more. Kapferer’s contributions have left an indelible mark on the world of luxury and continue to shape its future.