Leer más Figura 3.2 Tabla 3.1 Tourism Investment and Immigration People Exports Culture and Heritage Governance NATION BRAND Fuente: Nation Brand Hexagon / Simon Anholt, 2000 Fuente: 2021 Anholt-Ipsos Nation Brands Index 2020 Rank* 2021 Rank NBI 2020 Score* 2021 Score 1 1 Germany 69.12 71.06 3 2 Canada 67.86 70.64 4 3 Japan 67.81 70.52 6 4 Italy 67.11 70.23 2 5 United Kingdom 68.15 70.08 5 6 France 67.59 70.00 7 7 Switzerland 66.68 69.76 10 8 United States 65.67 69.67 8 9 Sweden 65.83 69.04 9 10 Australia 65.76 68.55 11 11 Spain 64.91 67.87 14 12 Norway 64.06 67.50