the last straw The last straw... Watch out for these new words and terms Climate change –It‘s not funny anymore. in business. “Idon‘t really consider this a political issue, Deep dive Iconsider it to be a moral issue.” A session in which a person tries to come up with ideas. Used to be known as brainstorming. Probably involves more time and Al Gore, An Inconvenient Truth deeper thoughts. “In the beautiful Midwest, windchill temper- Mansplaining atures are reaching minus 60 degrees, the A person (often male) condescendingly explaining things to another coldest ever recorded. In coming days, (often female) person that the latter knows or even knows better. Annoyingly related to: expected to get even colder. People can’t last Hepeating outside even for minutes. What the hell is A person (often female) states an idea in a meeting with little re-going on with Global Waming? Please come sponse. A second person (often male) repeats the idea and gets the credit. back fast, we need you!” Donald J. Trump Screen fatigue Literally the status of being tired of looking into a screen. “Global Warming isn‘t real because I was Jacking cold today! Also great news: World hunger is Derives from “high-jacking”. process of using some sort of vehi- over because I just ate.“ cle to further a personal agenda. Examples are news-jacking or meme-jacking - when companies or people use news or a meme Stephen Colbert to promote themselves or their product. “The rise in Global Warming means that in a Flight risk sta , that is suspected to leave the department or com-few years time the whole of Belgium could pany in the near future. be under water. But on the bright side, that would leave an extra Champions League place open for Arsenal. Every cloud...“ DieKlimaschutzBaustelle “Climate change does not respect border; it does not respect who you are - rich and poor, small and big. Therefore, this is what we call‚ “global challenges”, which require global solidarity.” The IKEA e ect Ban Ki-moon Appreciating products more when we own them has long been known as the endowment e ect in economic studies. It seems to be quite natural to feel attached to your belongings, even more so when you have been involved in its design - or construction. The term “IKEA-e ect” was coined by Michael I. Norton, Daniel Mo- chon and Dan Ariely, whose research proves that consumers value their goods more when they put some e ort (physical labor) into it, even if it is a standardized product. A similar e ect, now increasing- ly used in mass customization, is the “I designed it myself”-e ect. As the name suggests, consumers hold products that have been customized following their own input in higher esteem. Therefore, the future might hold many products with customized features and designs - that we will have to put together ourselves. 66 N° 5 – Septembre 2019 47akme / kcotsrettuhs :ecruoS