Bruno Even, CEO of Airbus Helicopters What drives Airbus Helicopters to innovate is our desire to meet the expectations of our customers and society in general, both those of today and in the future.” editorial read more read more read more “What drives Airbus Helicopters to innovate is our desire to meet the expectations of our customers and society in general, both those of today and in the future. ” Bruno Even, CEO of Airbus Helicopters Innovation is the driver of change and the only way to endure in a high-tech industry. But must we make a choice between evolution and revolution? In the case of Airbus, our incremental innovation model helps us to continue to lead the way in the civil market by continuously improving products that have proven their capacity to adapt to the demands of our customers. With its new functionalities, improved performance, enhanced safety and more sustainable emissions, the natural progression of the H135 has resulted in a modern helicopter equipped with state-of-the-art technology and the benefit of 25 years of experience: innovation at the service of evolution. Meanwhile, our pioneering spirit has led us to explore uncharted horizons in the field of vertical flight that will allow us to guarantee a more sustainable future. Airbus is benefitting from years of dedicated research, innovation, two electric vertical take-off and landing (eVTOL) demonstrators – the CityAirbus and Vahana – and development on sound technology across its portfolio of products, as well as decades of experience in certifying aircraft. Today, our next generation of CityAirbus – a fully electric four-seater aircraft – and the success of the tests of our Flightlab equipped with the engine back-up system show just how convinced we are that leading the way in the aerospace industry takes both boldness and determination. Revolution at the service of innovation. One thing is clear: what drives Airbus Helicopters to innovate is our desire to meet the expectations of our customers and society in general, both those of today and in the future. That’s what the incremental and disruptive innovation at Airbus Helicopters is all about: meeting the needs of today to create new opportunities for tomorrow.