INTERVIEW Poupy founder of Numero 74 Numero 74 is a line of timeless, poetic basics palette of colors.We use it for bed linen, in soft colors. Its founder, Poupy, is an extraor- clothes, toys,furniture and much more. For dinary woman with a big heart. In amongst a baby’s room, there are so many essentials: plenty of laughs, she tells us about the Numero Moses baskets, baby sleeping bags, bed canopies, cushions, garlands,mattresses and 74 adventure. baby changing bags… A whole world of things that work in harmony. WHO IS BEHIND NUMERO 74? WHAT IS YOUR PHILOSOPHY? Poupy: There’s quite a gang of us! I don’t differentiate between my family and work; everyone is essential Poupy:I think we grow up so that we can for the balance of the company. We have a team inmake our childhood dreams come true. Europe and another in Thailand, so there are moreThis is why we have created a foundation to than 400 craftswomen working in our workshops. support social projects that focus on children. These woman earn a fairsalary and have inherited We recently bought some land to invite Thai expertise and traditions from their ancestors. children and young people to the countryside, so that they can learn to live in harmony WHAT ARE THE NUMERO 74 MUST-HAVE PIECES? and disconnect from everyday life. All our production is organic,artisanal and respectful Poupy: Our brand is all about linen and a particularof the environment. It’s a constant challenge. 138