The Vitality Programme.The world’s largest health promotion programme linked to insurance. Optimiser.In anticipation of a lifetime of positive health choices, Optimiser provides members with access to our most preferential premium rate, the Platinum Rate. The Vitality Shared Value Insurance model at work in 2020. Delivering significant value to members through our unique model. The Personal Protection Plan.An innovative and unique proposition, designed to best protect our members’ lifestyles. 01 The Personal Protection Plan.An innovative and unique proposition, designed to best protect our members’ lifestyles. 02 Optimiser.In anticipation of a lifetime of positive health choices, Optimiser provides members with access to our most preferential premium rate, the Platinum Rate. 03 The Vitality Programme.The world’s largest health promotion programme linked to insurance. 01 02 03